Super Bowl 2025: The Ultimate Foodie Showdown
Super Bowl 2025 Food Trends: How Much America Eats, Spends & The Brands Dominating Game Day!
Super Bowl 2025: The Ultimate Foodie Showdown
Eagles or Chiefs, how about Wings or Pizza!
For a lot of people, Super Bowl Sunday isn’t just about Taylor Swift Football; and it’s less about the fanfare and more about the food fare.
Trailing Thanksgiving, the big game is the second-largest food consumption event in the U.S, and in 2025, Americans have outdone themselves once again. From sauce and deep-fried wings to towering pizza boxes, let’s dig into the staggering numbers behind this year’s Super Bowl food frenzy.
Wings, Wings, and More Wings
Rumour has it that the Buffalo Bills were a marketing tactic to create Buffalo wings, according to Matthew McConaughey…. Chicken wings are a Super Bowl snack that's hard to resist, even for vegetarians, and this year, U.S. consumers devoured a record-breaking 1.47 billion wings—a 1.5% increase from 2024. That’s roughly four wings per person in the country, though let’s be honest, many of us will eat way more than that.
And as some people may not know, there is currently a severe nationwide decrease in chicken production due to the ongoing avian flu outbreak and supply chain disruptions. Demand for wings has remained strong while eggs remain pricy. Cities like Baltimore, Washington D.C., and Philadelphia led the charge in chicken wing consumption, with Baltimore taking the top spot among playoff cities.
Pizza Power: The Super Bowl MVP
While wings are the king of finger foods, pizza is the undisputed champion of delivery orders. One in seven Americans orders takeout on Super Bowl Sunday, and sausage pizza remains a fan favorite. National chains like Domino’s, Pizza Hut, and Papa John’s see record-breaking sales, offering special deals to attract hungry viewers.
Chips, Dips, and Grilled Bites
Super Bowl parties are all about snacking, and this year, Americans outdid themselves with over:
11.2 million pounds of potato chips
8.2 million pounds of tortilla chips (because you can’t watch the game without guac and queso!)
4 million pounds of pretzels
8 million pounds of guacamole (a true Super Bowl classic)
And if you thought grilling was just for summer, think again. The Super Bowl is the second-biggest grilling day of the year, despite record-low temperatures and snow, with over 14 billion burgers grilled nationwide
The Big Game Means Big Spending and a Mouth Watering Amounts of Money.
The Superbowl is a straight-up economic powerhouse. In 2025, total consumer spending for the event hit a record $18.6 billion, averaging $91.58 per person. Of that, food and beverages accounted for an estimated $44 per person, marking a 3% increase from last year.
Let's Look At The Brands Dominating the Super Bowl
Food and beverage companies know a good opportunity when they see one, and the Super Bowl is prime time for advertising, and some of the biggest names spent millions to secure their spot in front of millions of viewers. Leading brands this year included:
Anheuser-Busch InBev (Budweiser, Michelob Ultra, Busch Light)
PepsiCo (Doritos, Mountain Dew, Lay’s)
Frito-Lay (Tostitos, Cheetos, Ruffles)
Tyson Foods & Perdue Farms (Chicken wings)
Hormel & Hillshire Farm (Charcuterie board essentials)
In recent years, the cost of a 30-second Super Bowl commercial has escalated significantly, reaching up to $8 million in 2025.
This substantial investment underscores the value advertisers place on the Super Bowl's vast viewership. While specific spending by food companies can vary, historical data provides some context. For instance, during Super Bowl LIV in 2020, Anheuser-Busch InBev led advertisers with an estimated expenditure of $41 million, followed by PepsiCo at $31 million.
A Nation in Recovery From A Food Coma
As the Kansas City Chiefs fans finally stop crying and food enthusiasts indulge in their favourite snacks, it's important to remember that all this indulgence comes at a price—literally. Antacid sales typically increase by 20% the day after the Super Bowl, and over 1.5 million people call in sick to work on Monday. Coincidence? Probably not…..
The Final Play:
Whether you’re all in on football or just in it for the food, the Super Bowl is an American culinary spectacle like no other. From the billions of wings (Go BIRDS!) consumed to the millions of pizzas delivered, this event shows the power of what food can bring to the table.
Stay Hungry, Stay Curious!
Caolan
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